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Apple Outdoor offers three basic formats of billboards: bulletins, posters and digital. Each format has its own distinct advantages, which you can discover below. For bulletins and posters, you can increase your ad’s impact by using an extension that goes beyond the rectangular area of the billboard. Contact your Apple representative today to discuss and explore creative opportunities!
A Bulletin is the largest-sized traditional billboard that delivers maximum exposure to traffic. Typically found along expressways and major arteries, these units are usually 14 feet high and 48 feet wide, providing incredible visibility.
While these structures typically don’t provide exposure to foot traffic, their commanding presence means your ad is larger than life. Increase that impact with extensions or moving elements.
Poster billboards take your advertising message down to a local audience level, and typically get not only vehicular traffic visibility, but also foot traffic.
Posters are great for when you’re trying to get a message out in the shortest amount of time possible. They are typically smaller structures located on primary and secondary traffic arteries in commercial and industrial areas.
Given their format, posters are designed to be mass produced and posted in multiple locations - flooding a given market all at once with your message.
Digital billboards are computer-controlled electronic displays with technological capabilities that are taking outdoor advertising to a new level. Our digital boards are located on highways, major arteries and city streets, providing both vehicular and pedestrian exposure.
Digital ads rotate in a slide show fashion every 6 to 8 seconds, and you can change your message as often as you want-- with no production cost. You can also stream live data and user-generated content in real time. In a hurry? With digital, you can have your ad up-and-running within minutes!