Apple Outdoor Goes Digital
New Technology Changes The Face of Billboard Advertising
York, PA 3/6/15 – Apple Outdoor Advertising, a York, PA-based billboard media company, recently completed the installation of two 14’ x 48’ Digital LED billboards on Route 30 at Roosevelt Avenue. Located in front of the Apple BMW dealership, these boards went live in January 2015. In addition, Apple Outdoor just completed installation of two additional 16’ x 12’ Digital LED billboards on South Queen Street north of I-83. These boards went live in February 2015.
Apple Outdoor Vice President Nate Sterner comments, “Digital LED billboards provide benefits not available with traditional billboard advertising. Due to the high-resolution technology of Digital LED, images have a greater impact of brightness and clarity. The flexibility of the Digital LED technology also allows for an advertiser to utilize multiple messages or varying designs, without an increase in printing or production costs. In addition, they allow for an immediate message to be displayed into the marketplace for timely promotions, dated events, and various public interest/service messages such as storm warnings and Amber Alerts.”
Apple Outdoor has plans to further develop their digital network in the upcoming months.